Bentley wasn’t the only uber-luxury brand with a strong 2016. Rolls-Royce Motor Cars announce their numbers this week and for 2016, Rolls-Royce sold 4,011 cars, their second highest number in the company’s history.
That number is an increase of 6% from the previous year and it was helped by the all new Dawn convertible, which has been very well received. During the year, Rolls also introduced Black Badge versions of the Wraith and Ghost and produced some of the last copies of the current Phantom, Phantom Coupé and Phantom Drophead Coupé.
As compared to Bentley, Rolls-Royce does a higher percentage of customizations to their cars at the requests of the buyers. This year, Rolls-Royce completed its largest single commission ever undertaken by Rolls-Royce: a fleet of 30 Extended Wheelbase Phantoms exclusively designed and handcrafted for THE 13 hotel in Macau. The first car was handed over to luxury entrepreneur Stephen Hung, Joint Chairman of THE 13 Holdings Limited, at the 2016 Geneva International Motor Show.
Torsten Müller-Ötvös, CEO, said, “We are deeply proud of the achievements of our historic brand over the past years. Rolls-Royce continues to surge forward in a confident and sustainable manner. Our business model, which is rooted in our unique and detailed understanding of the multifaceted world of luxury, is producing growth at just the right pace for a truly rare and exclusive brand. This is what our customers demand of us and this is what we will continue to deliver.”
Source: Rolls-Royce Motor Cars