Several of you have been waiting for news on the next Azure ever since Bentley unveiled the Grand Convertible concept in 2014. Although the company’s executive, Dr. Wolfgang Durheimer, sounded very optimistic about the uber-luxury, Mulsanne convertible making it to production, it seems that Bentley hasn’t been able to drum up enough interest in.
This isn’t exactly surprising since the Continental GT Convertible has been selling so well and Bentley’s competitor Rolls-Royce Royce has cancelled their Phantom Drophead Coupé. With such strong demand for SUVs today, it seems customers are less concerned with top-down cruising along the boulevard.
That doesn’t seem to have deterred Durheimer, who first proposed a Mulsanne based convertible in 2012 during his first turn as CEO. That idea was scrapped by his successor before it was revived again when he returned as CEO. Now he has indicated to Car and Driver that Bentley could move ahead with the project under their new Mulliner bespoke car program.
From Car & Driver:
“Such a model would be built in [a batch of] 20 units and sold to absolute connoisseurs at a very high price,” says the CEO. It could come to market within two years and would probably cost somewhere around 1 million pounds—close to $1.5 million.
You read that right. Car and Driver thinks a bespoke convertible Mulsanne will set you back a soul-crushing one and a half million dollars. That’s serious money for a droptop and some disappointing news for current Azure owners who were hoping to upgrade. At that level, the new convertible would cost five times the price of the last Azure.
That price isn’t attributed directly to Durheimer, but the story is written in a way that it seems like Durheimer at least implied to the author that this is where Bentley is at. It’s not unreasonable that there is a price to pay for a low production car. On the upside, you’ll have a very unique car of which you’ve probably had a lot of say over the design of. On the downside, it’s very expensive to develop a car and when you only have 20 units to spread out the development costs, it’s very pricy.
We’re not interpreting this quote as an indication of a new model from Bentley. Rather, it seems Bentley is getting the word out about their return to bespoke car building. So don’t hold your breathe waiting for it, especially since a new Azure has been brought up many times in the past four years. Subscribe or follow us for future updates as we’ll publish info on the car as soon as it’s known. Would you buy a seven figure Mulsanne convertible? Head to the Bentley Forums and weigh in.