Being the global traveler that it is, the EXP 10 Speed 6 concept car arrived in China this week for the 2015 Auto Shanghai car show. Bentley put the sexy new concept car front and center on their display and flanked it with the refreshed 2015 Continental GT and a Continental GT3 race car.
Also available for display is the Bentley Continental Flying Spur, which is Bentley’s biggest seller in China. At the show, Bentley is promoting their entire lineup of cars and showing off all the updates that are available for the new models. Since we’ve already written about them here in North America, a link to the updates is here.
Bentley also brought one of their race cars to the show. The Continental GT3, which is starting to be available for customer race teams to purchase, is important to promote brand awareness with potential buyers who regularly see McLarens, Ferraris, and Lamborghinis on the track. Bentley has an important partner in Asia with Bentley Team Absolute Racing, who is campaigning three Continental GT3’s this season. As Bentley notches more wins in their belt, expect to see more of the Continental GT3 at future brand events.
China is Bentley’s 2nd largest market behind North America. It has been one of the fastest growing markets for Bentley and is important enough to impact some of the options Bentley puts into their cars for the region.
“Following on from its global debut last month in Geneva where it was the star of the show, the EXP 10 Speed 6 is now here in China, our second biggest market, to share our vision for Bentley’s future. This concept showcases modern automotive design, highly skilled British handcrafting, the finest materials and advanced performance technology. This is not just a sports car concept, this is a Bentley sports car concept – a bold vision for a brand with a bold future.”
– Wolfgang Dürheimer, Chairman and Chief Executive of Bentley Motors