The only Bentley dealer in the Netherlands originally opened in 2012. Now, after a remodel of the store on the outskirts of Amsterdam, Netherlands, Bentley Leusden has reopened with much more than just a fresh coat of paint.

The new showroom, which measures 450 m², has spent the last five months getting up to speed with Bentley’s vision for all of its stores around the globe.  Its design draws from the company’s rich history and combines it with modern-day luxury retailing.

The showroom will look familiar to readers of this site as it reflects Bentley’s new global corporate identity.  Like other recent Bentley dealership openings, it is following the lead set by Bentley with their CW1 House, which is a purpose-built flagship showroom concept at the company’s headquarters in Crewe, England.

Bentley Luesen Amsterdam

Speaking about the reopening, Bentley’s Robert Engstler said, “In this new showroom they will enter an exclusive world of unparalleled design, personalised service, automotive passion and unmatched attention to detail. I am glad we took this important step in the Netherlands together with our partners at Bentley Heusden.”

Bentley Leusden Amsterdam Netherlands 01

Customers can view the entire new Bentley lineup there, as well as a selection of pre-owned Bentleys. The store also offers a full parts and service department.

It also features a private view salon where customers can choose from Bentley 100 different paint colors and dozens of leather and veneer options.  The store also carries a selection from some of Bentley’s other branded luxury goods ,including apparel, which are displayed on the show floor.

Bentley Leusden also recently opened a new digital experience in the Conservatorium Hotel. There visitors can experience the Bentley brand through a series of high-tech presentations. In the luxurious lounge, visitors can build cars, view them from different angles via laser projections, and personalize them.

Amsterdam’s only Bentley store opened in 2012. Pon Luxury Cars, the store’s owners, are part of Pon Holdings, which is one of the Netherlands largest privately held businesses. They’ve been selling cars in Holland for over 60 years. Visit the dealer’s page at Bentley Netherlands.