Right on schedule, Bentley Bentayga no. 1 rolled out the doors at Bentley’s headquarters in Crewe, U.K. Its debut marks an important time in Bentley history as it is the brands first SUV and it was represents a significant commitment by the company. 1500 jobs were created by the model and a total of £840 million was invested in the Crewe facility.

The concept for the Bentayga, called the EXP 9 F, debuted only four years ago. Bentayga no. 1, which is colored Anthracite, took 130 hours to complete (about four times as long as it takes other cars to be completed) and required 312 Crewe craftsmen to build it.

Before it was presented to the public, Bentayga no. 1 passed through a new bodystore, a new paint shop and a new assembly line, all part of the large investment Bentley made in Crewe.

Wolfgang Dürheimer, Chairman and Chief Executive of Bentley Motors, said: “Bentley Bentayga will be the benchmark against which all other SUVs are measured, defining a new segment – the luxury SUV.

Dürheimer isn’t speaking in hyperbole, as all of Bentley’s competitors are responding with luxury SUV plans of their own. Thanks to the time it takes to launch a new car, the Bentayga should enjoy at least a couple years without direct competition. Bentley is taking advantage of this by pushing for annual production of 5,000 units, a big increase over their original projection of 3,500 units.

For now the Bentayga enjoys the title of the world’s fastest SUV. Propelled by a 6.0l, twin-turbo W12, the Bentayga can accelerate from 0-60 in 4 seconds and, thanks to specially made Pirelli tires, has a top speed of 187mph. Shipments begin in January, 2016.